Have you ever stopped to think how much "talk" occurs in our own little busy world every day of our lives?
Do you realize how much talk is involved in our jobs in everyday business? How everything we do every day of our lives involves conversation and speech on many different topics?
Our conversations in our household and community affairs, at our desk in the office, out in the factory or on the road, with our fellow workers, executives, vendors, customers, visitors, friends -- all these involve thousands of words every day in our lives.
Imagine what help it might be to your prospects of success if all your talk and conversation were consciously directed to specific objectives and goals of accomplishment. Think of the pleasant and desirable things that might happen if your talks, your conversations, your letters, your telephone messages, your public appearances all were consciously channeled along the road to success.
Originally published in 1954, this book has as its major purpose the directing of all these words into proper, efficient, and effective lines of communication. The subject, How to Talk Your Way to Success, has been under consideration here and there by other writers and educators, but never before has the entire subject been brought together in one volume for your personal help and practice.
In addition to the chapters directly connected with speech, several chapters have been added on subjects directly and indirectly related to successful talking.
For instance, the chapter on "Business Terminology" will help to provide a basis for talking understandingly on technical business topics. Chapters on "Misunderstandings" and "Personal Disagreements" will help to clear up certain situations on which you would like to talk with others. The chapters on "Ideas," "Judgment," and "Personality" are basic in the success development of all individuals, and help to pave the way for talking effectively and interestingly. And the chapters on "Writing," "Business Ability," and "Sales Ability" provide a basic foundation of business knowledge for all types of accurate speech in this modern age.
There are many suggestions in the 22 chapters of this book that, if adapted from day to day to your personal needs and problems, can be of inestimable help to you. Use this constantly as a reference book. The chapters are easy to use, and they can contribute materially to your success in whatever line of endeavor you follow.
Contents Covered:
- Preface
- 1. How to Talk to Everyone Effectively
- Everyone means you and me
- Your Talking Style
- Watch your terminal facilities
- How to Break the Ice
- Let the other fellow do the talking
- Be yourself and you'll be successful
- 2. How to Talk and Act in a Meeting
- Kinds of meetings
- What is your conference attitude?
- Offer creative suggestions
- How can we prepare ourselves for a meeting?
- Conquer Your Fear
- Meeting manners and techniques
- 3. How to Make a Speech
- What is a speech?
- Good speaking ability is vital to your success
- Six Primary Steps in Preparing a Speech
- The first step
- The second step
- The third step
- The fourth step
- The fifth step
- The sixth step
- Four Ways to Keep Your Speech Moving Properly
- Remember your objective
- Organize and prepare your material carefully
- Put a "bang" in the opening gun
- Follow the sequence of events
- Five Ways to Deliver a Speech Effectively
- Impromptu speaking
- Extemporaneous speaking
- Using charts as notes
- Using short notes for reference
- Reading your speech -- unobtrusively
- Four Ways to Make Yourself Understood
- Rapid speaking
- Poor enunciation
- Lack of transitions
- Weak endings
- Four Important Talking Techniques
- Talk conversationally
- Talk animatedly
- Talk interestingly
- Talk at different speeds
- Four Points to Put You at Ease on the Platform
- Learn to use your hands
- Make yourself comfortable
- Change of pace is important
- Good props mean good showmanship
- Four Ways to Develop Audience Interest
- Leave some thinking for the audience
- Use suspense to keep interest alive
- Put human interest into your talk
- Respect the intelligence of your audience
- Acquire Poise through Many Pauses
- Pauses for punctuation
- Pauses for effect
- Pauses for emphasis
- Pauses for reflection
- Pauses for climax
- Pauses for conclusion
- Four Looks for Successful Speaking
- Look at your audience
- Look at your audience constantly
- Look at the people in your audience
- Look at individuals among the people
- How to Use Your Speaking Voice
- Talk with confidence
- Talk with emphasis
- Talk with authority
- Use analogies and examples
- Five Good Tips for One Good Speech
- Be brief, but don't "skeletonize"
- Don't "shoot your wad" all at one time
- Don't talk like a teacher
- Don't offer too much advice
- Don't talk generalities
- Five Steps to the Climax
- Don't overlook your objective
- Tell a story that makes a point
- When you have made your point, drop it
- Summarize your points
- Stop when you have reached your climax
- How to Use These Suggestions Effectively
- 4. How to Talk in Your Writing
- Write like an ordinary human being
- Writing ability adds to your value
- Good letter writing is important
- Good writing is built on example and practice
- 33 Helpful Suggestions for Good Business Writing
- Seven Point Check List for Such Material as Bulletins and Reports
- 5. How to Talk with Good Timing
- Good timing is important in every type of speech
- Good timing is vital in business
- Good timing is valuable in selling and advertising
- Silence can be good timing
- Timing and the time element enter into everything
- 6. How to Talk to Fellow Workers
- You are one of them
- How opinions are formed
- 7. How to Talk at Employees' Affairs
- Many opportunities to talk to fellow workers
- Opportunities to improve our human relations
- Grasp all opportunities
- Disseminating new business policies
- 8. How to Develop Effective Communications
- Good communications are the key to understanding
- What does public relations cover?
- Different types of communications
- Communications run up and down
- 9. How to Talk to Applicants for a Job
- Building new friendships
- Treat the applicant as an individual
- A 15-Point Yardstick of Qualities Desirable in New Employees
- 10. How to Talk to Superiors
- Everyone has a boss
- Know your subject and stick to it
- Words -- words -- words!
- Words reflect the depths of our minds
- 11. How to Build Your Friendships
- Friendship springs from good human relations
- Argument must be avoided at all costs
- There can be friendship in business
- Friendliness is the cleverest strategy of all
- How to disagree with people
- The obligations of friendship
- The power of friendliness
- A Ten-Point Friendly Check List
- Fifteen Helpful Ways to Keep Your Friendships Warm
- 12. How to Build Community Contacts
- Good community relations help your reputation
- Speak willingly at community affairs
- Community relations are human relations
- 13. How to Win the Cooperation of Others
- All business is cooperative
- Requesting specific cooperation
- Participation makes cooperation attractive
- 14. How to Acquire Modern Business Terminology
- Know your business language
- How to acquire business terminology
- 15. How to Build Conversational Ability
- A rewarding virtue in life
- Contributions to conversational aptitude
- Good Conversation Includes
- Conversational Deficiencies Include
- 16. How to Prevent Misunderstandings
- Misunderstandings can be avoided
- Wrong words often cause misunderstandings
- 17. How to Prevent Personal Disagreements
- Difference between misunderstanding and disagreement
- 18. How to Present an Idea Effectively
- Presenting an idea is both talking and selling
- Success depends on ideas
- How to discover new ideas
- Two main sources of ideas
- 19. How to Develop Your Judgment
- What is the genesis of judgment?
- 20. How to Improve Your Personality
- Seven Thought-Starters for People on the Way to Success
- An Analysis of Personality
- Enthusiasm
- Intelligence
- Friendliness
- Smartness
- Attitude
- Magnetism
- How to build your personality improvement program
- Ten Basic Attitudes for Business People
- How to Improve Your Business Knowledge
- Makes an intensive study of your business as a career
- Read business publications
- Keep good notes in a pocket notebook
- Refer to your notes regularly
- Organize your study time
- How to organize your time for study
- How to start your self-improvement
- 21. How to Present Your Business Ability
- Modern business needs good businessmen
- Executive ability stems from business ability
- Qualifications of Modern Executives
- Inspirational leadership
- Organizing and planning ability
- Courage and aggressiveness
- Knack for carrying on good human relations
- Creative imagination
- Delegation of authority
- Ability to bear full responsibility
- Broadminded realism
- Strong internal drive
- Business statesmanship
- How to build business ability
- How to solve problems
- Seven ways to develop your ability
- 22. How to Present Your Sales Ability
- Selling is required all through life
- Twenty-five qualities needed for modern selling
- Modern selling builds the modern organization
- Prepare for the next ten years
- Twelve major technological developments
- Ten Commandments of Modern Living
- Index
| Format: | PDF Digital Reprint, e-Facsimile |
| No. of Pages: | 237 |
| Page Size: | A4 (210mm × 297mm) |
| Download Size: | 12.0 MB |
